Smart Bidding and “Hagakure”: Connecting Marketing Automation to Human Innovation
Machine learning is revolutionizing the way marketers can bid for digital ad campaigns, says Sean Greally of Tug. Here he examines a way to approach this change, guided by the Japanese concept of “Hagakure”. What do machine learning and pay-per-click advertising have to do with the Japanese concept of “Hagakure”? / Ryunosuke Kikuno on Unsplash …
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