Appier launches AIRIS, the next-generation AI-powered CDP that leverages first-party data to enable MarTech applications
Seamless data unification enables one-click 360° user profile generation, while data visualization reflects real-time user feedback TAIPEI, December 14, 2022 /PRNewswire/ — Shortening the time from data to insights to insights to action, and visualizing the results of marketing campaigns remain critical issues for most companies considering customer data platforms (CDPs). Considering this, Appier (TSE: …