Celebrity 'deepfakes' have started appearing in ads, with or without their permission

Celebrity ‘deepfakes’ have started appearing in ads, with or without their permission

Celebrity deepfakes are coming to advertising. Among the recent entries: Last year, Russian telecommunications company MegaFon ran an ad in which a simulacrum of Hollywood legend Bruce Willis helps defuse a bomb. And last month, a promotional video for machine learning company Paperspace Co. showed telling likenesses of actors Tom Cruise and Leonardo DiCaprio. None …

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