The White Letter Group brings the power of AI to law firms

The field of law is proving to be fertile ground for flexibility, time savings and new client acquisition opportunities realized through the use of artificial intelligence. One of the leading companies in this space is the White Letter Group, which uses AI to help law firms acquire new clients. The White Letter AI approach combines artificial intelligence with proprietary targeted marketing to deliver high-quality, high-value qualified clients as leads to the world’s leading law firms.

The AI ​​approach complements traditional legal marketing methods that include word-of-mouth, print and TV advertising, combined with a proprietary 26-point AI-powered system that covers customer acquisition under different angles. This system analyzes potential clients’ needs to deliver the right message at the right time, based on potential case value, practice area, location, and dozens of proprietary factors.

By using AI, companies can understand their best potential customers, allowing their marketing efforts to focus on the most likely potential candidates. This gives companies using White Letter Group’s AI an unfair advantage over companies that rely on traditional methods to attract customers. Reliance on word-of-mouth and traditional advertising is doomed as consumers seek out companies that stand out in their online searches.

And it is potential customers who are driving the move to AI. In an interview with Business Insider, Meredith Williams-Range, Chief Knowledge and Client Value Officer at Shearman & Sterling, said, “As lawyers, we’ve been trained not to trust anything – But what you’ve seen absolutely is that customers are driving where the AI ​​was developed or adopted.”

The results

The promise of AI seems to be borne out by the results. A recent survey by Statista showed that 74% of respondents reported an increase in their income after implementing AI technology. A study by Clio showed that almost 40% of new business from large law firms comes through digital channels. And the University of Oxford reports that about half of lawyers surveyed are already using at least one type of AI technology.

Indeed, some of the largest law firms in the United States have turned to the White Letter Group to bolster AI client acquisition. Businesses flocking to AI have seen improvements in better digital visibility, predictable customer acquisition, and higher value cases. Using AI in marketing can provide direction by helping these businesses understand where their customers are spending their time online so they can target the right places. Today, White Letter helps small and medium businesses enjoy the same customer acquisition benefits as BigLaw and Am Law 200, and it works.

What makes The White Letter Group an effective solution to a law firm’s marketing needs is the low-risk nature of the engagement. White Letter operates on a pay-for-performance model. There is no restraint. Instead, law firms pay White Letter based on actual performance results.

These results help businesses attract high-quality traffic and then convert that traffic into high-quality leads, and eventually customers, while building a strong online presence. In the process, firms gain new clients and high-value cases, which in turn increases revenue while outsmarting the competition to dominate their particular practice area. Perhaps most importantly, it helps law firms escape the trap of word-of-mouth and referrals. In the process, this approach helps businesses build credibility, authority, and trust while growing their digital visibility.

Whether or not AI completely transforms and takes over the field of law remains to be seen, as a Harvard Law report predicts. Either way, AI is unquestionably here to stay. BigLaw firms, including Skadden, Paul Weiss, and Latham & Watkins, have all jumped on AI. The best way to adapt to change is to embrace it, and that includes technologies of all kinds, including AI.