Trends shaping the future of personal care industry in India

Trends shaping the future of personal care industry in India

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In recent years, the beauty and grooming industry has seen a sea change in the way people practice self-care. From simple facial cleansing to full body grooming, the personal grooming industry has come a long way.


India’s beauty and personal care (BPC) market is the 8th largest in the world with a total value of $15 billion and is growing around 10%, as reported by an international study by Euromonitor.

Growth in online awareness, disposable income, shift to organic products and changing consumer preferences are continuously driving the development of the sector. Here are some of the trends that are shaping and bringing more value to the personal grooming industry:

The influx of technology fueled by the COVID-19 crisis

It is well known that advanced technologies such as artificial intelligence, virtual reality, augmented reality, IoT and many more are flourishing in the fashion and beauty industry in recent years. Several grooming brands are partnering with tech companies that focus on AI beauty technology with artificial intelligence, augmented reality, and virtual reality for an immersive experience that allows for greater personalization and personalization. These technologies add a rich layer of interaction to online and offline shopping. New-age brands are immersing themselves in their innovative technologies, older brands are also reinventing themselves to meet the changing times by doing a commendable job in revolutionizing the beauty industry with a focus on process product development and investing heavily in advancing the core technology to give the best service to their customers. As more brands focus on these technologies, the industry will improve for both consumers and businesses.

Growing awareness of male grooming

The men’s grooming market is growing in cities and towns where the living men and young boys fall into the Gen Z and millennial categories. With awareness and zeal in the air, more and more people are letting go of their hesitation and accepting beauty, skincare, and self-care regimen with open arms. According to the latest report from ASSOCHAM, the Indian men’s grooming industry is expected to grow at an annual growth rate of around 45%.

While Indian men are known for their tough and tough personalities, skincare and personal care have become as important to men as they are to women. this trend is fueled by the rapid pace of brand innovation, particularly outside of the core shaving segments, in categories such as skin care, hair care and facial hair management. The Indian men’s grooming industry is currently at an inflection point. With the growing penetration of online lifestyle publications and social media, Indian men are now familiar with national and global brands to make a conscious and calculated choice regarding the products they buy. This has made it an exciting time for companies to be a player in the men’s grooming industry as it will only show an upward trend.

Safety and hygiene come first

With hygiene basics being market staples and a renewed emphasis on hygiene due to COVID-19, antimicrobial claims are ones to watch as people’s distrust of germs and viruses grows. Recently, the National Medical Commission (NMC) issued guidelines on cosmetic procedures and warned that watching videos on YouTube or other platforms is not enough to practice performing cosmetic procedures such as hair transplant. hair. This is a testament to the fact that the art of grooming and personal care has evolved in the true sense of the word and that the Indian government has undertaken such initiatives to create awareness of the importance of safer solutions and consumers’ desire for novel products. , better and safer, delivered by dynamic and responsible companies will fuel the growth of the sector and pave the way for continuous innovation in different areas of the industry.

A shift towards natural and organic products

In recent times, a large clientele abstains from using cosmetics or health products containing parabens and sulfates. Instead, there is a growing demand for beauty products that are natural in origin, sustainable, environmentally friendly and contain plant-based ingredients. New age consumers, especially Gen Z, are increasingly replacing chemical-laden products with those that contain more natural ingredients that confer medicinal benefits. Although some companies may take a while to catch up, in general there is no doubt that the shift to more natural products is a positive change for the personal care industry.

According to a 2022 report by Assocham, India’s beauty, cosmetics and personal care market size will reach $20 billion by 2025 from the current $6.5 billion, due to an increase in revenue available middle class and people’s growing aspirations to live the good life and look good. As the industry has come a long way from its old avatar and the new generation is more aware and aware – not just to look good but also to feel good, this change must prevail for good.

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