Busy passenger terminal at JFK airport.

New Airline Ranking Technology Uses AI to Empower Airline Customers

LONDON – DataScalp, the first online platform dedicated to capturing consumer attitudes to air travel, announced its launch this week. The platform reveals new consumer trends and sentiments on cancellations, delays, baggage handling, ticket refunds and more.

Crowdsourced data will be used to inform both consumers and airlines. Consumers will be empowered to report their experiences not only to help other travelers, but also to help airlines gather data on potential areas for improvement.

Platform Capabilities:

  • Consumers enter quantitative data which is analyzed by AI.
  • Performance-based airline rankings using consumer data.
  • Informs business action by identifying specific performance improvement opportunities.
  • Helps airlines to better optimize their services.

DataScalp Management Statement

“Despite the availability of social listening, surveys, the Better Business Bureau and focus groups, businesses still struggle to understand the voice of the customer. DataScalp solves this problem by delivering a revolution in consumer-driven data that delivers the highest level of business analytics and response,” said Dwight Harris, Jr., founder and CEO of DataScalp.

The new online feedback platform seeks to empower the consumer – in this case, the airline’s customer – to shape performance. There’s a huge disconnect between what companies think their customers want and what customers really want,” adds Harris.

“Consumers should be empowered to account for how well one company performs over another, selecting and rewarding good performance rather than avoiding and punishing poor performance. Nowhere else is this more necessary than in the airline industry.

An updated performance data feed

Through DataScalp, airline customers can contribute and access crowdsourced performance data on individual companies that can inform their pre-purchase decisions. The DataScalp platform continuously captures and updates consumer feedback throughout the day.

This continuous stream of data provides highly nuanced insights into business behavior and a simple dashboard of insights for consumers and businesses.

Organizations such as airlines will also benefit from nuanced data that enables greater service optimization, such as maximizing the return on investment of seat inventory through dynamic pricing.

Just in time for the travel season, the DataScalp platform allows consumers to enter quantitative airline data that is analyzed by AI to rank different airlines.

DataScalp also drives business action by identifying specific performance improvement opportunities. For airlines, this includes data such as the number of late arrivals versus on-time arrivals, whether compensation for trip disruptions is generous or meager, and the impacts of unscheduled maintenance on travelers .

For many other companies, it’s details about customer experience, behavior and priorities.

The voice of the customer

“Capturing the voice of the customer is the top priority for companies looking to maximize revenue and minimize costs,” Harris said. “Unfortunately, responses to customer surveys vary between 5% and 30%, which means that at least 70% of customers do not respond.”

“DataScalp solves the problem by building on predictable consumer behavior – consumer complaints. We connect the dots using machine learning and statistical theory.

With DataScalp, consumers can purchase flights based on price and commercial performance. They can also reward or penalize airlines for their own experiences, adding more data to the company’s ranking.

“DataScalp will ultimately help businesses improve by uncovering data that has been elusive for years,” Harris said. “DataScalp is a game changer for consumers and the airline industry as a whole.”

#Airline #Ranking #Technology #Empower #Airline #Customers

Leave a Comment

Your email address will not be published. Required fields are marked *