Instead of looking at short-term goals, business owners and marketers will need to consider the different uses and possibilities of AI.
Artificial intelligence (AI) has become an integral part of any business structure, regardless of the level of activity at which it has been implemented. The reason for AI’s success is that it is both scalable and practical, giving business owners and marketers a better opportunity to take advantage of digital technologies that will help propel them into the next generation. of the business ecosystem.
Across much of the value chain, we see how AI, along with the use of other software capabilities, such as the Internet of Things (IoT), has now overtaken traditional applications in recent years.
AI infused into customer interactions
Blake Morgan, the renowned published author and futurist of customer experience, has weighed in on the possibilities of AI, saying that she estimates that by 2025, around 95% of customer interactions will be supported and controlled. by artificial intelligence. The versatility of AI has equipped many people with the tools they need to understand their business needs and those of their customers or target audience.
For marketers, AI has opened up a whole new world of possibilities, and while AI is already present in much of the contemporary digital marketing ecosystem, the coming years will only help companies to further increase their brand influence and market dominance.
Massive adoption has already proven itself, especially among those working in marketing and sales, according to recent findings from McKinsey. Their 2020 survey found that marketing and sales departments have the third highest rate of AI adoption, with some organizations allocating at least 20% of their pre-tax revenue to AI-related tools and resources.
From the brands we work with to the content we read and interact with on social media and online, it’s all driven by artificial intelligence, tailored to us as consumers.
Various complex layers make up branding, corporate reputation and marketing. Linking this to artificial intelligence, it’s important that you, as a leading business owner, understand what the future of marketing will look like and how it powers your company’s brand.
Here’s a quick look at what AI can do for your company’s brand.
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Using AI in Enterprise SEO
Using artificial intelligence, businesses can automate content, helping to deliver more relevant and engaging content that helps generate better interaction that can be turned into leads.
The use of AI in SEO means that those building the company’s marketing strategy will have greater access to tools and resources tailored to their direct needs. From a range of keyword ranking tools, to paraphrasing digital content, to searching the internet for relevant markets, it’s all done through the power and dominance of AI. With this in mind, we see how AI has helped many companies take advantage of voice search capabilities through apps like Amazon Alexa and Siri on iPhone devices.
AI helps increase search results across the web with voice search, while helping business owners troubleshoot trigger words and phrases such as “near me”, “where”, ” how far”, “when”, etc.
On a business level, having these tools can mean that customers and potential customers will have more personalized news feeds, interactive search-related content, and auto-generated content.
Using AI for Digital Advertising
Digital advertising has always been important; Since the birth of the internet, cell phones and social media, digital ads have helped connect brands to consumers. Nowadays, where consumers are constantly exposed to millions of online advertisements and promotions, standing out is not as easy as it used to be.
To help promote organic business growth and online visibility, marketers and business owners are using tools that can help direct their messages or advertisements directly to the markets they are looking from. to generate leads.
AI is trained to track and observe consumer behavior and return information to end users in the form of analytical data points. With this, marketers are then able to better understand how they can generate a message for their desired target audience.
A better use case for this is Albert, an AI-powered software marketing tool that helps businesses and marketers plan and execute paid search, social, and programmatic campaigns. Albert has been so successful that in 2017, Harley-Davidson was able to increase leads by 2,930% in New York State. Additionally, Albert was able to help Harley-Davidson increase its ad wording performance by 450%, giving marketers a better understanding of which words were generating more leads and better calls to action. The results are self-explanatory, but it’s proving to be a scalable way for businesses to drive better traffic online.
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Using AI in branding and design
For novice designers and unskilled business owners who lack the knowledge to design interactive tools such as websites, apps or online stores to generate customers and sales, AI can now take charge. More so, in this case, AI not only simplifies the design process but also makes it easier for business owners to design their brands with the plethora of tools and resources available for free.
Besides these traditional applications, AI will also allow companies to better control the possibilities of Web 3.0 and the metaverse. While augmented reality is still in its infancy, there is already a growing market for many startups and established brands to transition to the metaverse in the next few years.
Although it may still take time and require new developments in the field, companies will continue to profit from their reliance on AI as a beacon of design and advertising, even if it is on a small scale.
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Using AI to tell a story
For many small businesses, when it comes to capturing the attention of their target audience in hopes of turning them into paying customers, they need to share a story that resonates with their customer’s ideology. Storytelling through AI means that instead of selling key aspects of the business, entrepreneurs and business owners are looking to deliver an engaging experience.
In addition to our current knowledge, we also need to consider how important AI will become in the marketing funnel during a changing business cycle. As more Americans struggle to cope with soaring inflation and grapple with the high cost of living, AI will be a crucial way to help connect the right set of products to consumers. who need it most. This could be to help provide more open messaging that speaks specifically to the right crowd of people, while also ensuring that interaction with digital tools is prioritized, such as online shopping, CTAs, or posts on social networks. social networks.
More so, AI can be seen as a way to enhance the digital experience through multimedia applications and online content. This allows businesses to deliver more meaningful messages, specifically tailored to the right group of customers, almost all the time.
Using AI for customer service
Another facet that has helped improve brand identity and influence in the business market is the adoption of AI in customer service. As a consumer, it has become almost impossible to differentiate when interacting with human or artificial intelligence while using online portals or browsing the internet. When we lift the veil, we tend to see how companies are becoming more open to the idea of using AI tools to support the customer service experience.
The use cases are many, and AI makes customer service faster, more streamlined, and more convenient not just for the business, but most importantly for customers. Instead of directing customers to FAQ pages as a possible solution to their problems, AI makes it easier to find scalable solutions from the first point of entry.
In the early years of AI development, robots were considered the most accessible solution, but today this concept has taken precedence over conversational AI, natural language protocols (NLPs) and protocols. deep machine learning (DML) have become the building blocks of digital. customer service solutions.
Customer service is a crucial part of any business, and by ensuring that the right methods are used to help resolve potential customer queries or issues, AI should be designed to meet business needs, and more importantly, to those of potential customers.
The need for AI
Artificial intelligence is found throughout the contemporary economic model, in one form or another. Whether we oppose or welcome the use of AI in any capacity, it’s clear that without it, companies would struggle to understand and monitor their target audience’s behavior while developing strategies to promote the company’s brand in the market.
While there are multiple uses of AI available, more than traditional applications, it is clear that marketers and business owners will need to develop and implement the right set of strategies that will help build a better online and digital reputation. The need for AI is only being realized now, as more businesses move online and marketers can develop instruments tailored to their direct target audience.
Instead of looking at short-term goals, business owners and marketers will need to consider the different uses and possibilities of AI, ensuring they are applying the right set of tools and solutions. instruments that seeks to bring them closer to their customers and expand their market dominance.
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