By now we all know about skin analysis technology – upload a well-lit selfie with your phone and you can instantly find out your skin condition. Thanks to COVID-19, we have seen an acceleration in the adoption of this technology by brands.
However, Estonian beauty tech company Haut.AI believes that beauty consumers will soon move away from analyzing static images and towards analyzing videos.
According to the company’s own research, scanning a regular old selfie is prone to inaccuracies.
“What is considered state-of-the-art, or conventionally recognized as a method of skin analysis right now, is an ordinary old image. You are usually asked to take a photo in the frontal position and some more advanced systems ask you to take photos from the side. However, we actually analyzed the data from these images and found that there was a distortion effect,” said Anastasia Georgievskaya, co-founder and CEO of Haut.AI.
She reasons that because faces aren’t flat surfaces, things like blemishes or acne lesions can get distorted during the scan. Although there are high-tech equipment widely used in clinical settings, it was important to develop a more user-friendly way to analyze skin more accurately.
“We want to develop a way to replicate clinical assessment using your phone. It’s our biggest aspiration, to have high accuracy using your phone’s sensors. Not to mention that in the mobile world, everyone wants to do things really fast,”said Georgievskaya.
To meet these requirements, the company has developed a technology for analyzing a video selfie.
“The short video will help us to create a 3D model and analyze it not as a simple image but as a 3D model. And it would be fully available on your mobile phone. When you have a short video, you can have more of reference points, which makes the predictions finer, because you don’t have only one image”,Georgievskaya explained.
She added that the company is set to roll out this technology soon and is also working to use this video selfie analysis to analyze hair as well. “The way hair moves and behaves [in movement] are also important characteristics in determining hair quality.
Georgievskaya added: “We are really into holistic skincare. And our big idea is to enable video analysis for the whole body, like scanning your fingernails and hands. And we want to make a video of it because of its high accuracy, and also because it’s more engaging for the consumer. »
She pointed out that it becomes imperative for technology to evolve rapidly as new developments like the Metaverse influence the beauty industry.
“For example, you can think of the store of the future, where you can walk into the store, scan your face, and the system will guide you to the exact location to pick up the products that have been recommended to you,” said Georgievskaya.
This would quickly move to Asia, which Georgievskaya considers one of the pioneers of the beauty industry where “all new technologies will appear first.
Incidentally, omnichannel beauty retailer Sephora recently unveiled its first store of the future in Singapore. It was developed as an experiential shopping journey that integrates technological details and digital touchpoints.
Shoppers can get skincare recommendations with Skincredible, a dermatology-grade skin analysis app, and also use mobile checkouts and scan items to access over 1 million consumer reviews.
Sephora has announced plans to open the next similar concept store in Shanghai next year.
“We see the shopping experience starting to change, influenced of course by the metaverse trend. We are happy to hear that Sephora is launching such interactive experiences [at its new store in Singapore]”, said Georgievskaya.
To learn more about Sephora’s latest “store of the future”, listen directly to Alia Gogi, President of Sephora Asia, during our latest Beauty 4.0 webinar Register to watch our Beauty 4.0 webinar – Tech, Tools and Future Trends on demand here.
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