Russell Wilson Subway ad, explained: How 'Dangerwich' ad memes took the internet by storm

Russell Wilson Subway ad, explained: How ‘Dangerwich’ ad memes took the internet by storm

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At the start of Week 4 of the 2022 NFL season, there was a lot of buzz about how Russell Wilson had played in his first three games with the Broncos.

Denver had averaged just 14.3 points per game in its first three games. That offensive outing frustrated Broncos fans, as did Wilson’s mediocre performance. He was starting to take heat for it, but soon something else thrust him into the national spotlight.

Something… spicy.

A Subway ad that Wilson had created on TikTok in May 2022 began making the rounds on social media. This brought his Subway sandwich – the “Dangerwich” – back to the forefront.

It also served as a reminder that Wilson is an expert in nerdy, cringe-worthy humor.

So what is the Russell Wilson Subway commercial and what exactly is the Dangerwich? Here’s what to know about Wilson’s sandwich and the internet’s reaction to his publicity resurfacing.

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Russell Wilson Subway Advertisement

Wilson’s ad for the “Dangerwich” — a Subway sandwich created by Wilson that contains 12 different ingredients — made the rounds in late September ahead of Week 4.

The ad was originally released in May 2022. It was meant to be a groundbreaking experience in which viewers felt like they were conversing with Wilson. Instead, many viewers found themselves uncomfortable or frightened by his delivery of the lines.

Below is a preview of the ad, which many were able to capture before it was taken down from Twitter and TikTok:

Wilson’s ad caught the eye when it was first released, but it went viral after it came to the attention of Twitter users following the Broncos’ 2-1 season start. Many on social media mocked the “serial killer” vibes that emanated from Wilson during the commercial as well as his insistence that the sandwich was “spicy.”

Here are some of the best comments, reactions, and memes from Wilson’s ad.

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What are the ingredients of Dangerwich?

According to The Fast Food Post, the Dangerwich is served on Subway’s Italian Herb and Cheese Bread. It is then topped with the following elements:

  • Pepperoni
  • Salami
  • black forest ham
  • Provolone cheese
  • Bacon
  • Salad
  • Green peppers
  • Tomatoes
  • banana peppers
  • yellow mustard
  • mayo

Doesn’t sound too bad. Of course, it was still criticized by some on the internet who couldn’t understand why Wilson warned that the sandwich would be “spicy” because its spiciest ingredients are banana peppers.

For those wondering, a banana pepper typically contains up to 500 Scoville units, which are used to measure a pepper’s spiciness. Comparatively, a jalapeño has 2,500 to 8,000 Scoville units, according to AllRecipes.com, so banana peppers are relatively mild, as the site explains.

To call [banana] “spicy” peppers would be overkill, as their flavor sensation is more subtle.

And here is a list of other notable peppers by their offered Scoville units, per PepperJoe.com:

Pepper Scoville Units
Bell 0 – 100
sweet banana 0 – 100
Pepperoncini 100 – 1000
Jalapeño 2,500 – 5,000
Serano 5,000 – 15,000
Cayenne 30,000 – 50,000
habanero 100,000 – 350,000
Phantom 855,000 – 1,463,000

So, “spicy” might not be the best word to describe the Dangerwich. But hey, you won’t know until you try.

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When can I take the Dangerwich to the tube?

The Dangerwich is not currently available for purchase from Subway. The company offers a rotating series of sandwiches that feature on its exclusive online menu accessible through the Subway app or Subway.com. However, they rotate through them and the Dangerwich is currently unavailable.

As of Tuesday, Oct. 4, Subway had yet to authorize its franchises to begin manufacturing the Dangerwich, according to several restaurant workers.

But with the ad going viral, it wouldn’t be surprising to see Subway add it to its menus again.

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What other famous athletes have Subway sandwiches?

As many have seen in recent ads, Subway has put together a star-studded roster of athletes. Notably, Simone Biles and Stephen Curry have starred together in commercials while Rob Gronkowski, Charles Barkley and Tony Romo have been added to more recent TV spots.

Several athletes currently have specific Subway menu items, which can be ordered from certain locations. They are the following:

  • Charles Barkley: Frontcourt’s Feast
  • Derek Jeter: The Great Salami
  • Kevin Harvick: ham at full speed
  • Jimmy Garoppolo: The Benissimo
  • Marshawn Lynch: Beef Mode
  • Simone Biles: The Vaultwich
  • Stephen Curry: The Meatball Shooter
  • Tony Romo: the roast of the red zone
  • Tony Hawk: The Green Turkey
  • Rob Gronkowski: The Avocado Spike Bowl

Subway also created menu items for Trevor Lawrence and Kayvon Thibodeaux during this promotion. It is likely that the company will continue to do so if this promotion proves successful.


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