At the start of Week 4 of the 2022 NFL season, there was a lot of buzz about how Russell Wilson had played in his first three games with the Broncos.
Denver had averaged just 14.3 points per game in its first three games. That offensive outing frustrated Broncos fans, as did Wilson’s mediocre performance. He was starting to take heat for it, but soon something else thrust him into the national spotlight.
A Subway ad that Wilson had created on TikTok in May 2022 began making the rounds on social media. This brought his Subway sandwich – the “Dangerwich” – back to the forefront.
It also served as a reminder that Wilson is an expert in nerdy, cringe-worthy humor.
So what is the Russell Wilson Subway commercial and what exactly is the Dangerwich? Here’s what to know about Wilson’s sandwich and the internet’s reaction to his publicity resurfacing.
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Russell Wilson Subway Advertisement
Wilson’s ad for the “Dangerwich” — a Subway sandwich created by Wilson that contains 12 different ingredients — made the rounds in late September ahead of Week 4.
The ad was originally released in May 2022. It was meant to be a groundbreaking experience in which viewers felt like they were conversing with Wilson. Instead, many viewers found themselves uncomfortable or frightened by his delivery of the lines.
Below is a preview of the ad, which many were able to capture before it was taken down from Twitter and TikTok:
Russell Wilson & Subway ?
The original video has been removed from TikTok and Twitter pic.twitter.com/0sfQwb1ZnV
— Ben Cary (@Ben_Cary_) September 27, 2022
Wilson’s ad caught the eye when it was first released, but it went viral after it came to the attention of Twitter users following the Broncos’ 2-1 season start. Many on social media mocked the “serial killer” vibes that emanated from Wilson during the commercial as well as his insistence that the sandwich was “spicy.”
Here are some of the best comments, reactions, and memes from Wilson’s ad.
He delivers this whole monologue like a serial killer calmly talking to someone he’s tied to a chair with his mouth shut. pic.twitter.com/AJtGI9RMGs
— PFT Commentator (@PFTCommenter) September 27, 2022
That’s how Steve used to talk to me when I was watching Blue’s Clues but now that I’m older it’s totally a sociopathic vibe.
— Matt Maisel (@Matt_Maisel) September 27, 2022
“Have you ever done anything dangerous? “In 2015, we were on the two-yard line about to win the Super Bowl…”
— Keys (@keygull) September 27, 2022
We tried to make this Russell Wilson Subway video less scary. pic.twitter.com/EDzC0990up
— The Korked Bats (@korkedbats) September 28, 2022
Let Russ cook! pic.twitter.com/4bSKaptcun
— Kenjac⚡️ (@JackKennedy) September 27, 2022
Without exaggeration, this is one of the most fascinating videos I have ever seen on the internet. pic.twitter.com/HqJyMRZjAS
— Jeff D. Lowe (@JeffDLowe) September 27, 2022
This Subway commercial sealed my decision to place Russell Wilson in fantasy going forward.
— Chris Hilling (@cityonahilling) September 29, 2022
please…we have to beat russell wilson…we can’t let him get away with this dangerwich subway ad…
— Paul B. (@Paul_Bautista) October 2, 2022
The only plausible explanation for the Russell Wilson Subway ad is that there’s actually a double agent behind it that really works for Quiznos
—Jeff Greenwood (@TheFantasyEng) September 28, 2022
Think about how many views Russell Wilson’s Subway pitch got today because of how viral it went. For Subway, mission accomplished.
— Andrew Mason (@MaseDenver) September 28, 2022
The question many ask, is this “commercial” Russell Wilson Subway bad? Or is satire so bad it’s good? https://t.co/W0mxxkd1FX
— Josh Helmuth KRDO (@Jhelmuth) September 29, 2022
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What are the ingredients of Dangerwich?
According to The Fast Food Post, the Dangerwich is served on Subway’s Italian Herb and Cheese Bread. It is then topped with the following elements:
- black forest ham
- Provolone cheese
- Green peppers
- banana peppers
- yellow mustard
Doesn’t sound too bad. Of course, it was still criticized by some on the internet who couldn’t understand why Wilson warned that the sandwich would be “spicy” because its spiciest ingredients are banana peppers.
For those wondering, a banana pepper typically contains up to 500 Scoville units, which are used to measure a pepper’s spiciness. Comparatively, a jalapeño has 2,500 to 8,000 Scoville units, according to AllRecipes.com, so banana peppers are relatively mild, as the site explains.
To call [banana] “spicy” peppers would be overkill, as their flavor sensation is more subtle.
And here is a list of other notable peppers by their offered Scoville units, per PepperJoe.com:
|Bell||0 – 100|
|sweet banana||0 – 100|
|Pepperoncini||100 – 1000|
|Jalapeño||2,500 – 5,000|
|Serano||5,000 – 15,000|
|Cayenne||30,000 – 50,000|
|habanero||100,000 – 350,000|
|Phantom||855,000 – 1,463,000|
So, “spicy” might not be the best word to describe the Dangerwich. But hey, you won’t know until you try.
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When can I take the Dangerwich to the tube?
The Dangerwich is not currently available for purchase from Subway. The company offers a rotating series of sandwiches that feature on its exclusive online menu accessible through the Subway app or Subway.com. However, they rotate through them and the Dangerwich is currently unavailable.
As of Tuesday, Oct. 4, Subway had yet to authorize its franchises to begin manufacturing the Dangerwich, according to several restaurant workers.
But with the ad going viral, it wouldn’t be surprising to see Subway add it to its menus again.
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What other famous athletes have Subway sandwiches?
As many have seen in recent ads, Subway has put together a star-studded roster of athletes. Notably, Simone Biles and Stephen Curry have starred together in commercials while Rob Gronkowski, Charles Barkley and Tony Romo have been added to more recent TV spots.
Several athletes currently have specific Subway menu items, which can be ordered from certain locations. They are the following:
- Charles Barkley: Frontcourt’s Feast
- Derek Jeter: The Great Salami
- Kevin Harvick: ham at full speed
- Jimmy Garoppolo: The Benissimo
- Marshawn Lynch: Beef Mode
- Simone Biles: The Vaultwich
- Stephen Curry: The Meatball Shooter
- Tony Romo: the roast of the red zone
- Tony Hawk: The Green Turkey
- Rob Gronkowski: The Avocado Spike Bowl
Subway also created menu items for Trevor Lawrence and Kayvon Thibodeaux during this promotion. It is likely that the company will continue to do so if this promotion proves successful.
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